Thursday, February 28, 2019

Launching of KOHIJAU Trash2Cash Sustainable Recycling System

28 Feb 2019

Launching by Tuan Haji Abd Hadi Bin Mohd Salleh at Jelapang Tambahan

KOHIJAU took another bolder step by introducing a new Trash2Cash Sustainable Recycling System which is used to educate the public especially among the B40 group of societies.


           Gimmick launch of KOHIJAU Trash2Cash System by Tuan Haji Abd Hadi Bin Mohd Salleh at Jelapang Tambahan

The system was launched at a simple ceremony organised in collaboration with Rukun Tetangga Jelapang's Cleanliness Campaign, at Lorong Jelapang 16 in Jelapang Tambahan on 24 February 2019 by the Perak Director of the Department of Unity and National Integration, Tuan Haji Abd Hadi Bin Mohd Salleh, who oversee the running of Rukun Tetangga in Perak.


In his speech, Tuan Haji Hadi congratulated the Rukun Tetangga Jelapang for their effort in organising such an event which have great impact on the people. Besides fostering unity and bringing the community together, the campaign especially the Trash2Cash syste can help the B40 folks in Jelapang Tambahan to earn supplement income while keeping the environment clean.

Sample Member's KOHIJAU Trash2Cash Barcode Stickers




He also congratulated KOHIJAU's Chairman, Associate Professor Dr Richard Ng, for his tireless effort in promoting recycling. He joked that Dr Richard is qualified to be awarded the Champion of Environment award to help the society embrace recycling through the Social Business concept where the focus is to solve social problem while generating income to sustain the activities.



Earlier, Dr Richard Ng give a briefing on the Trash2Cash System to the participants. According to him, the Trash2Cash  system allows participants who segregate their garbage into three main categories of recyclables mainly Plastics, Papers and Metal and either bring them to the KOHIJAU's designated collection centre twice a month during collection schedule and get paid cash based on market rate. Participants can also choose to drop their segregated recyclables, paste a membership barcode sticker before dropping into KOHIJAU's recycling bin at participating locations.



The system is based on sharing concept where recycling members get paid for their recyclables based on market rate. KOHIJAU collects the recyclables and sell it to an appointed recycler, who will pay KOHIJAU a higher rate. The difference, after deducting payment to members, will then be shared among the collector, the Social Business Units (who are KOHIJAU's partners in recycling) and KOHIJAU. Thus everyone involved in the system will get paid based on amount of recyclables contributed by members and results in a sustainable recycling system.

For the system to be successful, all participants must play their roles in segregating their garbage and ensure only clean recyclables are brought in.

According to Dr Richard, the system is based on the Theory of Planned Behaviour concept where humans are perceived to be rational and have control over what they do which leads to their belief and intention towards attaining a particular behaviour.

This is the third recycling version introduced by KOHIJAU. The first version was launched on April 2015 and used successfully in Jelapang Tambahan using the simple direct thrash for cash method. The second version was launched in January 2017 using the ICYCLE recycling point system, where members collect recycling points which can then be redeemed with cash or coupons. The system however was not well received by the public especially the B40 group where they find much hassle in checking their points and redemption via online.

This third version pay contributors cash upon delivery and weight during collection day. Contributors who dropped their recyclables into designated bins through our Social Business Units or Partners will have their recyclables weight and paid into their bank account end of every month based on current market price. This way members do not have to wait to get paid for their efforts.

KOHIJAU hope to launch at several locations via Rukun Tetangga or schools as partners. There is no joining fee as members or partners. All they have to do is to fill a form which can be obtained throug whatsapp services via 013-5330989 or e-mail to kohijau.perak@gmail.com.


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